Futuristic straddling bus allows cars running underneath

SEM , SEO , SEA and SMO ? Do a bit of order !

The ranking in search engines is one of the key activities in the web marketing strategies.

Despite the continued evolution of Google's algorithms (which determine the ranking in SERPs) more and more implants to personalization (try using Google to sciveteci logged or not, and the differences that you notice!) and the Social Search (linked Google profile with Twitter and try to do any research!), ranking remain critically important as it is right on the search engines that takes the first approach of users to services / products.

But there are different approaches you can take to get results in this area, all characterized by a series of initials (SEM, SEO, SMO, SEA). Today we try to do a bit of clarity on the different positioning strategies and explain to our readers in simple words the meaning of all these acronyms!

SEM (Search Engine Marketing) is the set of activities of Marketing that aim to increase the visibility of a website, through the Web channel. Until recently, this objective could only be reached through activities designed to search engines ( SEO / SEM). Today social networks carve out an important place within this sector (SMO).

SEO (Search Engine Optimization) includes all activities designed to strengthen the position (and visibility) of a website on search engines, among the natural results (also called organic, ie no fee).

The SEO is essentially of two types:

  • OnPage, activities directly on the site, optimizing content, structure and code page ;
  • Offpage, external site activity, to generate traffic and increase the value of the page (link baiting, page ranking, etc.).

SEA (Search Engine Advertising) is advertising in the search died, the purchase of so-called "sponsored ads, which appear on search engines and are managed through dynamic Pay per Click (surcharge).

SMO (Social Media Optimization) is the optimization of the profiles on social networks and includes all activities designed to improve the visibility of a company through social accounts (Facebook, Twitter, YouTube, Flickr, etc.).

Here's all summed up in our infographic. Share freely and tell us what you think!

SEM , SEO , SEA and SMO - Next72

Google Drive Auditor - Who Can Access Your Files

The auditor creates a detailed report of permissions 
and access settings of files in Google Drive 
that are owned or shared with you.

Keyboard LEDs

Many models of modern notebooks, netbooks and cordless keyboards have no indicators for Caps Lock, and Num Lock. Indicator of Scroll lock disappeared almost from any hardware. Keyboard LEDs software solves this problem and allows you to see the current state of keyboard locks on small icon in the system tray or on the floating window over your screen.

Tips on Foscam FI8918W

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How to remove esurf.biz

esurf.biz is an advertisements-supported search engine website which completely acts as web browser hijacker virus such as viceice.com.
It alters your settings on IE, Chrome, Firefox or Edge browser without seeking approval from you and giving any notification.
This is an common way that some third party search engine provider used to promote web ranking and increase visitors, all these search providers are considered as PC infection, including esurf.biz. Once you find that esurf.biz has been set as your homepage or search engine, you should be aware that malware related with the hijacker have infiltrated your system silently.
In general, infections like esurf.biz can enter your system through freeware, porn website, fake software update, spam email attachment and torrent files provided by insecure file-sharing websites. The esurf.biz malware is loaded, you will have problem to browse the web normally since this hijacker can always redirect you to its domain and similar websites.

Goals in Google Calendar

Goals are hard work. 
Whether you want to read more books, learn a new language or work out regularly, it's getting harder and harder to find the time even when your goal really matters to you. So today we're introducing Goals in Google Calendar. 
You add a personal goal—like “run 3 times a week”—and Calendar will schedule time automatically and then help you actually stick to it.